Winning Colors® was created by Stefan Neilson. Stefan achieved a Masters Degree In Psychology at Columbia University, New York.
His work on Winning Colors® was driven by a wish to provide a simple behavioural tool to help people understand themselves and others better Winning Colors® draws on cognitive behavioural therapy practices by identifying a present behaviour, developing a desired state or behaviour and putting in place actions or interventions to change behaviour and change the result and achieving the desired outcome.
In the last 20 years over 2 million Americans have had the Winning Colors® experience.

Winning Colors® is based on ancient and modern thinking. It uses the work of the ancient like Hippocrates( four moods sanguine, phlegmatic, choleric and melancholic temperaments), Socrates and middle ages philosophers like Aquinas. It also uses the modern work of Jung.